“Music is universal.”

— BRANDON "THE SALSA POPS" ESPINOSA

This is the story of a young Salsero who will do all he can to protect a genre of music that has always been the heartbeat of his life and has brought people together for centuries.

"The Salsa Project" is a movement rooted in getting more young people involved in Salsa music. The goal of this project is to protect, preserve, and ensure that Salsa does not die amongst the younger generations to come. "The Salsa Project" takes on a multi-disciplinary approach, which covers a docu-series, community engagement, events, and merchandise. The culmination of these four elements will help create a platform for all to engage, learn, and partake in our mission to keep the culture alive.